SEO & GEO to help people find your website on Google and in AI answers.
SEO helps people find your website when they search for your services. GEO focuses on how AI systems understand information about your business and use it in their answers. The two approaches overlap: an accessible website with clear, reliable information provides a useful foundation for both.
We discuss what you want to achieve online and review the current situation. Then we agree which analysis, improvements and follow-up fit your project. The proposal explains what BOUT LAST WEEK will do, what you need to provide and what you will receive.
How do we help people find your business?
Depending on your needs, we may look at:
When can SEO & GEO help?
This service may suit a business that is difficult to find online, whose pages do not match what potential customers are searching for, or whose offer is not clearly represented in AI answers.
We discuss who you want to reach, what services or information they are looking for, and where your online presence may need work. You do not need to know in advance whether SEO, GEO or a combination is the right fit.
From your question to an improvement plan
We discuss your goals
You tell us which services you want to promote, who you want to reach and what you already do.
We review the current situation
We agree which parts of your website and online presence are relevant to assess.
You receive a proposal
It sets out priorities, agreed improvements, deliverables, responsibilities, price and schedule.
We do the agreed work
The proposal makes clear who will make the improvements and which progress or results we will review.
Common questions
GEO focuses on visibility in answers from generative AI systems. SEO focuses on being found through search engines. They share some foundations, including accessible pages and clear, reliable information. The right approach depends on your goals and current online presence.
No. Rankings and AI answers are determined by external search engines and platforms. We can make agreed improvements and review relevant signals, but we cannot guarantee a specific ranking or AI mention.
The proposal explains which analysis, improvements, implementation, content and follow-up are part of your project. It makes clear what BOUT LAST WEEK will do, what you need to provide and what is outside the agreed work.
That depends on your needs and the agreed project. The proposal states whether content, technical changes, recommendations or follow-up are included.
That depends on your website, goals and the work agreed. Before work begins, you receive a proposal with the scope, deliverables, price and schedule. Any relevant recurring costs for tools or services are listed separately.
Where do you want to be easier to find?
Tell us which services or products you want people to find, who you want to reach and what you have noticed so far. We can then discuss a suitable next step.